Escape forward: strategies of holding a position during economic stagnation

8.00 - 9.00 Registration of participants

9.00 - 10.30 Loyal customer – anti-crisis strategy of brand name restaurants 

• On the foundations of strong brand names: strategies of the market leaders - AmRest case study, Wojciech Mroczyński, Operational Director and Member of the Board AmRest

• Chain development – from capital of private owners through banks, stock exchange and fund – R&C Union case study, Piotr Mikołajczyk, CEO, R&C Union

• Restaurants sector during economic crisis: consumers’ behaviour, Magda Zimna, Research Unit Director, GfK Polonia, Magdalena Rosa, analyst, GfK Polonia

• Discussion panel with speakers and participants

10.30 - 10.45 Coffee break

10.45 - 11.45 Between quality and profitability – contract catering during economic crisis

• Overcoming the waves of crisis – Aspen-Res case study, Joanna Otreszko-Arska, General Director, Aspen-Res

• Makro Business Solutions for Horeca Customers, Jose Bonito, Customer Management Director, Makro Cash and Carry

• Discussion panel with speakers and participants

11.45 - 12.00 Final of the “Silesian and restaurants” research

Prizes awards for the best restaurants from Silesia region that were covered by the research, the prizes will be awarded by Agnieszka Mielcarz, Director of Shopping Centre in Gliwice

12.00 - 13.00 Lunch

13.00 - 14.30 Sector of stable growth – pizzerias as a crisis-resistant concept

• On the way to the stock exchange – Dominium Pizza case study, Piotr Dzierżek, Executive Director, Dominium Pizza

• Pizzerias, restaurants… - Da Grasso case study, Magdalena Piróg, Da Grasso

• Growth prospects of pizzerias sector, Mateusz Jaworowski, Research Unit Manager, Millward Brown SMG/KRC

14.30 - 14.45 Coffee break

14.45 - 15.45 Discussion panel with speakers and participants

15.45 - 16.30 Business mixer

Programme of the forum may be changed.